How not to annoy your donors

Are you tormenting your donors? If you are, you may not know it, because they aren’t complaining.

That’s the insight from Katya’s Nonprofit Marketing Blog at What your donors aren’t telling you:

… there are two industries in which people are often unhappy with service but don’t complain: health care and nonprofits. Just because you’re not hearing disappointment doesn’t mean your donors are pleased with you.

They don’t complain because the ways we annoy them aren’t all that painful. Just annoying. But an annoyed donor is not in a charitable mindset.

Here are some ways to have good, non-annoying service for your donors:


  • Process and receipt gifts quickly.
  • Show that you’re thankful for their giving.
  • Report back to them about the impact of their giving.
  • Make it easy for them to communicate with you.
  • Give them control in the relationship.
  • Never mess up their data — probably the most fatal type of common service shortcoming committed by nonprofits.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog