Month: July 2011

  • Uncomfortable fundraising

    Jonathan’s blog asks a great question about fundraising: Should we Make em uncomfortable? Jonathan says fundraising should make people uncomfortable. And I agree. But his question made me realize something: A lot of fundraisers spend enormous energy trying to make sure their work causes nobody any discomfort whatsoever. This is why so much fundraising is…

  • What fundraising images are unethical?

    I posted a couple times recently on the use of images in fundraising (Images that work in fundraising and What kinds of photos of hunger work in fundraising?). There were several comments on the “ethics” of fundraising imagery that bear some commentary of their own. I my experience, most of the time, “ethics” is a…

  • Branding, Fundraising Living in Harmony

    Here’s my column in this month’s FundRaising Success magazine, Branding, Fundraising Living in Harmony. Teaser: “If the donors don’t get the brand, doesn’t that mean the brand experts didn’t get the donors? Which came first, the donor chicken or the brand egg?”

  • How not to annoy your donors

    Are you tormenting your donors? If you are, you may not know it, because they aren’t complaining. That’s the insight from Katya’s Nonprofit Marketing Blog at What your donors aren’t telling you: … there are two industries in which people are often unhappy with service but don’t complain: health care and nonprofits. Just because you’re…

  • Stupid nonprofit ads: garbage in, garbage out

    News flash! A Stupid Nonprofit Ad wins an award! Well, almost. It was a student division of the D and AD awards (a UK ad industry association). (Thanks to Queer Ideas for the tip, and don’t miss Mark’s cogent discussion of this project.) (Or watch it here on YouTube.) I realize it’s really not fair…

  • The fundraising potential of mobile giving and other shiny objects

    Non-Profit Chas tells us Why You Should Ignore Mobile Giving: … it’s just another shiny object to distract us from our fundraising fundamentals — communicating our mission, building relationships, and helping donors understand how best to support us. So true. Countless hours are being wasted by people at nonprofits pursuing the doubtful promises of mobile…