Month: August 2011

  • How to get that critical second gift

    In many ways, the second gift you get from a donor is more important than the first. The second gift signals that you may have a relationship. If a first-time donor doesn’t give a second gift within 12 months, your chance of ever getting another gift gets shockingly small. If you’re serious about making your…

  • Fundraising: deep magic from the dawn of time

    From the Passionate Giving blog, Why Fundraising is a Mystical Experience. The point: When donors decide to hand you a check for your organization … they are handing you their hard-earned labor in exchange for the opportunity to make the world a better place…. donors are handing over a part of themselves and trusting that…

  • Giving to charity promotes mental health

    Psychology Today’s Minding the Body blog advises people to improve their mental health by giving money to charity: Worried About Money? Give Some Away. The post cites several studies showing some of the positive impact charitable giving has on givers: It may foster a sense of social connectedness. It gives you a sense of making…

  • How relaxed are your donors?

    The Neuromarketing reports that relaxed people are willing to pay more for goods and services than less-relaxed people, at What’s Better Than an Excited Customer?: Relaxed customers tend to focus on the abstract benefits of a product (fun family times with the new recreational vehicle) vs. hard specifications (gas mileage, length of warranty, etc.) This…

  • How to “fry the file” in fundraising

    Many fundraisers live in fear that they’ll contact their donors too often, resulting in a catastrophic loss of love. There’s even a scary name for this: Fry the file. That’s kind of like being a smoker who worries all the time that his cell phone is going to give him cancer. Too much contact is…

  • Fundraising secrets of the cool kids

    Here’s a good analysis at SOFII by James Read: Lessons from young charities. It’s a look at some interesting new organizations that are doing well in the marketplace, including Charity: Water, Invisible Children, Falling Whistles, and Love 146. Here’s what James found these organizations have done well: Focus on a powerful idea Recruit passionate advocates,…

  • How to make sure the economy really crushes you

    I’m pretty sure at least half of the damage that’s been done to nonprofits during the past couple of years of down economy has been self-inflicted. Acting in fear, many fundraisers have pulled back so far they may not recover, even after the economy gets back on track. Here are some of the self-destructive courses…

  • Why numbers don’t motivate donors to give

    We are so often tempted to bowl over people with gigantic numbers. Like 24,000 children die from hunger every day. It’s one of those shocking facts like these: One billion people live on less than a dollar a day. 39,000 people in our community were diagnosed with cancer this month. One in every eight Americans…

  • Shadow of stupidity leaves the cause in the dark

    For every skill you can imagine, no matter how esoteric and useless, there’s someone who’s so amazingly good at it, they take your breath away. There’s not a whole lot you can do with that little truth, other than watch some silly but fairly entertaining YouTube videos that demonstrate it, such as this or this.…

  • The top reason donors give to charity

    Seth Godin notices something important about charitable giving: It’s very good for the giver. See Selling the benefits of charity. If Seth is right (and he is), shouldn’t that affect how we raise funds? … charity is an incredible bargain. For the time and money it costs, the benefits exceed what could be attained in…