Donors make their predictions come true

The Neuromarketing blog reports on some research that shows how getting people to predict their own behavior makes them more likely to do what they said they’d do, at Prediction Power: Asking Gets Results:

Research shows that if you want to get people to do something, you should ask them to predict if they will do it. An affirmative answer greatly increases the probability that they will follow through.

People want to be consistent and trustworthy.

This is probably why fundraising built around surveys often works. Surveys ask questions that urge the donor to start saying they stand with you. That makes it easier to say yes to giving. When used effectively, survey appeals don’t produce useful research results — but they raise funds.

Another way to put this tendency to work in fundraising: Find ways and places to ask donors about their intended future support for the cause. It can’t hurt to seek their prediction.


Comments

2 responses to “Donors make their predictions come true”

  1. Katie Graf Avatar
    Katie Graf

    Isn’t this kind of the secret agenda for feasibility studies, too? You end up not only with data about the likelihood of success for your campaign, but also a list of folks who have predicted that they will help you succeed.

  2. Katie Graf Avatar
    Katie Graf

    Isn’t this kind of the secret agenda for feasibility studies, too? You end up not only with data about the likelihood of success for your campaign, but also a list of folks who have predicted that they will help you succeed.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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