Are you interested in your donors?

Have you noticed how some of the companies you do business seem interested in you, and others don’t?

The difference is quite simple: Those companies that seem interested almost always are interested. Those that don’t seem interested don’t give a rip about you beyond the revenue you represent.

MarketingProfs Daily Fix Blog takes a look at those companies that are interested, at 4 Ways to Show Interest in Your Buyers: Lessons from Bono. (Bono, apparently, is truly interested in his fans.)

Here’s what smart companies do:


  1. They Engage With Their Buyers
  2. They Know Who Their Buyer Is Before They Engage
  3. They Don’t Treat Everyone the Same
  4. They Measure Their Engagement

Nonprofits can and should do all of those things.

When you’re interested in your donors, two really cool things happen:


  1. You learn extremely useful things about them that make you a much more effective fundraiser.
  2. They can tell you’re interested, and they reciprocate. That means more gifts, more involvement, and better retention.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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