Are you interested in your donors?

Have you noticed how some of the companies you do business seem interested in you, and others don’t?

The difference is quite simple: Those companies that seem interested almost always are interested. Those that don’t seem interested don’t give a rip about you beyond the revenue you represent.

MarketingProfs Daily Fix Blog takes a look at those companies that are interested, at 4 Ways to Show Interest in Your Buyers: Lessons from Bono. (Bono, apparently, is truly interested in his fans.)

Here’s what smart companies do:

1. They Engage With Their Buyers
   
2. They Know Who Their Buyer Is Before They Engage
   
3. They Don’t Treat Everyone the Same
   
4. They Measure Their Engagement
   

Nonprofits can and should do all of those things.

When you’re interested in your donors, two really cool things happen:

1. You learn extremely useful things about them that make you a much more effective fundraiser.
   
2. They can tell you’re interested, and they reciprocate. That means more gifts, more involvement, and better retention.