Are you too embarrassed to fundraise?

It’s odd, but some fundraisers seem to think fundraising is not such a good thing. They think it’s a necessary evil that annoys donors. If there were some way to get funding without fundraising, they’d be all over that.

The Too Busy To Fundraise blog has a suggestion for dealing with this attitude, at Be Happy:

As you think about the fundraising you need to do … cast your mind back to the last charitable gift you gave. Study after study show that making a gift makes the giver happy. I’ll bet that when you signed that check or pledge card, happy was the way you felt. Satisfied that you were doing good and that, because of you, good things would happen.

Never, never think you are taking something away from the donor who gives to you. They are coming out way ahead in the deal.

Giving is good. It’s fun. It makes givers happy. It does a lot more than that too. Don’t let a half-shaped delusional bad belief lead you away from the service you’re doing by asking donors to give.


Comments

8 responses to “Are you too embarrassed to fundraise?”

  1. Spot on. We forget, at our peril the transformational nature of giving. But….. there has to be congruence and empathy with the case for support.
    As Winston Churchell said: “You make a living by what you get. You make a life by what you give.”

  2. Spot on. We forget, at our peril the transformational nature of giving. But….. there has to be congruence and empathy with the case for support.
    As Winston Churchell said: “You make a living by what you get. You make a life by what you give.”

  3. excellent! its all about adopting a positive attitude from the outset! fundraising can be fun!
    Naomi
    http://www.youcaring.com

  4. excellent! its all about adopting a positive attitude from the outset! fundraising can be fun!
    Naomi
    http://www.youcaring.com

  5. Jeff, I heard you speak in Sydney last year and I believe you also mentioned research which found donors are healthier and financially better off (!) – am I remembering correctly?

  6. Jeff, I heard you speak in Sydney last year and I believe you also mentioned research which found donors are healthier and financially better off (!) – am I remembering correctly?

  7. You remember right, Richie! Research shows that charitable giving has a return on investment to the donor of 3.75:1. Donors are 25% more likely to say their health is excellent or very good than non-donors. And donors are 43% more likely to say they’re very happy than non-donors.

  8. You remember right, Richie! Research shows that charitable giving has a return on investment to the donor of 3.75:1. Donors are 25% more likely to say their health is excellent or very good than non-donors. And donors are 43% more likely to say they’re very happy than non-donors.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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