When I grow up, I want to be a brand cop

For a long time I’ve thought being a “Brand Manager” at a nonprofit would be a kind of dream job. I mean, look at what it could be like:


  • My revision to someone’s work could be It needs to be less … “ugh” — and they’d have to take me seriously, and make a good-faith attempt to revise with that as their sole direction.
  • The numbers I’d be accountable for would be so vague (like “raising awareness”) that I could essentially declare victory any time I needed to.
  • Any time I got tired of the same old same-old, I could throw together some focus groups and change everything.
  • It would be the nearest thing to the mystique and authority of being a priest, without the muss and fuss of actually being one.
  • Ignorance is bliss.


Comments

8 responses to “When I grow up, I want to be a brand cop”

  1. Couldn’t have said it better.
    But to get serious for a second, I always thought the brand was who we are rather than who we say we are.

  2. Couldn’t have said it better.
    But to get serious for a second, I always thought the brand was who we are rather than who we say we are.

  3. Good thoughts, i like it. Best of luck for your future. God Bless you 🙂

  4. Good thoughts, i like it. Best of luck for your future. God Bless you 🙂

  5. Not a bad post, but it needs to be less “ugh”.

  6. Not a bad post, but it needs to be less “ugh”.

  7. Ted, if brand is who we are and not just who we say we are, then it would be utterly absurd to have a “brand cop” who is charged with enforcing it — that would be the CEO’s job, and everyone else’s job too. That would destroy my future career!
    JJ: I think the quantity of “ugh” is about within tolerance.

  8. Ted, if brand is who we are and not just who we say we are, then it would be utterly absurd to have a “brand cop” who is charged with enforcing it — that would be the CEO’s job, and everyone else’s job too. That would destroy my future career!
    JJ: I think the quantity of “ugh” is about within tolerance.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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