Ask, and it will be given to you

fundraising

I see a lot of fundraising that’s really brilliant in every way except the one that matters most: The ask.

They choke on the ask. Which means everything else they did right goes to waste. Miss the ask, and your fundraising won’t work.

Kivi’s Nonprofit Marketing Guide has a good diagnosis of this common problem, at 5 Ways Nonprofits Blow Their Asks:


  1. Assuming One Size Fits All.
  2. Being Too Vague.
  3. Failing to Make It Relevant.
  4. Not Making It Super Easy to Do It.
  5. Asking Sheepishly.

If you get the ask right, other things will usually fall into line and give you great results.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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