Do your fundraising landing pages collect donations, or send people away?

So much online fundraising collapses on the landing page.

Generic, disorganized landing pages that seem engineered to turn away donors who have clicked through intending to give.

Here’s some landing page advice from the commercial world from Michael Hyatt’s blog: 7 Characteristics of Landing Pages That Get Results. Landing pages should have well-executed versions of these things:


  1. Headline.
  2. Sales Copy.
  3. Product Photos.
  4. Testimonials.
  5. Guarantee.
  6. An Offer.
  7. Call-to-Action.

This is a product sales landing page. But the elements you need are a lot like those on a fundraising landing page.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.