Secret to success: slogging it out

Those hot-heads over at the Passionate Giving blog are at it again.

They’re going after some recent coverage in The Chronicle of Philanthropy, at Why the Chronicle is Wrong!

Among the top nonprofits in the Chronicle’s Philanthropy 400, many are suffering lower results in recent years. The Chronicle coverage, though, cites some organizations that are doing better because they’re using social media and courting young donors. As typical with such stories, these claims are unsubstantiated.

The real secret for success in hard times? Focus on the basics:

It’s hard work. And sometimes it feels like you’re just slogging it out. But … take solace that you are pursuing the “un-sexy” thing: working your major gift strategic plan, understanding your donor’s passion, putting solid offers in front of them and asking for their support. And, everyday staying focused on it.

Doing new, cool stuff feels good. It makes you feel like you’re smart and forward-looking.

And going after young donors is fun, because it allows us to abandon the old-fashioned ways of talking to donors who are inevitably older and less cool than the people we’d prefer to hang out with.

But the money is in the un-sexy stuff. The everyday, hardly-changing activities that won’t get praised in the Chronicle or hardly anywhere else.

If you care about your cause, you’ll spend most of your time on those activities.

Of course, you should be keeping your eyes open and learning new channels and new ways of reaching donors. But your job is to persevere with the basics.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog