What’s wrong with your fundraising?

Read this post at Katya’s Nonprofit Marketing Blog: 3 Diagnoses for why your message isn’t getting through. The diagnoses:


  1. “Field of Dreams” syndrome. Declaring your existence is not a marketing campaign.
  2. “It’s all about us” disease. Why should donors care? What can they accomplish?
  3. “Call to inaction” problem. Be direct, specific and clear!

These are extremely common problems in fundraising, and if you have them, they are killing your results.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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