Brain-based fundraising tricks

Check out these “brain tricks” from Katya’s Nonprofit Marketing Blog, at 7 Totally Surprising Brain Tricks to Sell Your Cause:


  1. You can’t go wrong with pictures of babies.
  2. Use high-altitude imagery or get donors physically high up to help get them in a giving mood.
  3. Raise money to help people, not to fund causes.
  4. When asking for money, include a big ask. It makes other amounts look small.
  5. Approach donors according to a group they’re in — a faith, locality, ethnicity, even hobby or profession. People like to be part of groups.
  6. In design, use the golden mean (A width-to-height ratio of 1.618 to 1). It’s inherently interesting.
  7. Do something unexpected in your messaging .


Comments

2 responses to “Brain-based fundraising tricks”

  1. Thanks for sharing this valuable post!
    Interesting!Awesome!

  2. Thanks for sharing this valuable post!
    Interesting!Awesome!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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