How to raise a gazillion bucks through Pinterest

If you follow the nonprofit blogs, you’ve probably seen a rash or posts lately with titles like How nonprofits can use Pinterest.

Pinterest, in case you haven’t read any of those posts, is a new social networking site based around sharing cool stuff you find online. It looks pretty cool.

But before you spend too much time planning how Pinterest is going to change everything for you, take note of what’s at the top of the main page at the site:

Pinterestinvite

People can’t sign up for Pinterest. You have to get invited. That means Pinterest is populated only by super-interested early-adapter types. Not normal people.

And not your donors.

So before you go whole hog on Pinterest, wait a bit. Maybe it’ll be another Facebook. But maybe it’ll be another Jumo. And the latter is much more likely.

In the mean time, put all that restless energy into getting your website and emails dialed in and performing well. That’s worth the effort.


Comments

2 responses to “How to raise a gazillion bucks through Pinterest”

  1. I agree completely with the thought that you shouldn’t be concentrated on just Pinterest. You should never put your eggs in one basket, especially with online fundraising. But I think you missed the mark when you said “normal people” aren’t on Pinterest, from my personal experience.
    I’ve seen a lot more of my friends joining Pinterest than something like Google+ (and most of my friends are not social media/tech savvy people). My mom was on Pinterest before I was, and I just got her to join Facebook last year.

  2. I agree completely with the thought that you shouldn’t be concentrated on just Pinterest. You should never put your eggs in one basket, especially with online fundraising. But I think you missed the mark when you said “normal people” aren’t on Pinterest, from my personal experience.
    I’ve seen a lot more of my friends joining Pinterest than something like Google+ (and most of my friends are not social media/tech savvy people). My mom was on Pinterest before I was, and I just got her to join Facebook last year.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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