QR codes in fundraising and the mortality of kittens

Here’s a quick, inspired talk about brain-dead uses of QR codes. The takeaway: Every time you use a QR code for something and don’t think it through, a kitten dies.

(Or see it here on YouTube.)

One other ill-considered use of QR codes he didn’t mention: When marketing to older people — i.e. fundraising.

Show your compassion for the world’s kittens: Lay off the QR codes. Until you have donors who actually use them.


Comments

4 responses to “QR codes in fundraising and the mortality of kittens”

  1. Thank you for sharing this… I just had this same conversation, with the same amount of passion (just not the humorous presentation) with one of my clients…

  2. Thank you for sharing this… I just had this same conversation, with the same amount of passion (just not the humorous presentation) with one of my clients…

  3. Thank you. Thank you. Thank you. I agree 100%. QR codes are brilliant, when used properly, but so few people are using it the right way.
    Here is one that will blow your mind (from a branding/marketing company). They sent me a note from their Facebook page (which I already like or they wouldn’t be able to contact me) telling me to go to their website, scan the QR code and “LIKE” their Facebook page. Ugh!!!
    Anyhoo, love the video. Thanks for sharing.

  4. Thank you. Thank you. Thank you. I agree 100%. QR codes are brilliant, when used properly, but so few people are using it the right way.
    Here is one that will blow your mind (from a branding/marketing company). They sent me a note from their Facebook page (which I already like or they wouldn’t be able to contact me) telling me to go to their website, scan the QR code and “LIKE” their Facebook page. Ugh!!!
    Anyhoo, love the video. Thanks for sharing.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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