Things successful fundraisers do

I love these general tips for fundraisers at the Good Works blog: The Naked Fundraiser. Here are most of them:


  • Ask for money.
  • Say thank you.
  • Tell stories that make people laugh, cry and love your cause.
  • Be strategic — know your key performance indicators or benchmarks and use that information.
  • Have a plan with a budget and clear goals and objectives.
  • Evaluate your fundraising programs and activities to identify ROI in the short and long term.
  • Have a case for support that clearly and passionately articulates your cause.
  • Have a system that is documented for everything from gift processing to strategic planning.


Comments

4 responses to “Things successful fundraisers do”

  1. Thanks for the mention Jeff. Much appreciate!
    Leah Eustace, CFRE
    Chief Idea Goddess
    Good Works

  2. Thanks for the mention Jeff. Much appreciate!
    Leah Eustace, CFRE
    Chief Idea Goddess
    Good Works

  3. Great list. Thanks for sharing. The two things I would add are: 1. build relationships, and 2. know who your biggest, best, and most loyal donors are (and work on building relationships with them).

  4. Great list. Thanks for sharing. The two things I would add are: 1. build relationships, and 2. know who your biggest, best, and most loyal donors are (and work on building relationships with them).

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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