5 ways to love your donors

Yesterday I talked about the importance of loving your donors. Here are some specific things you can do to show them you care:


  1. Thank donors for the same things you asked them for. (If you asked them to feed a hungry child, don’t thank them for fighting world poverty.)
  2. Write and design your thanks just as much passion and precision as you write your ask. More, if possible.
  3. Have a newsletter, and make sure it’s all about the great things your donors make possible.
  4. Don’t have a braggy, look-at-us brand. Build your brand around the concrete ways your donors can change the world by giving to your organization.
  5. Give donors choices about how — how often and what type — you’ll communicate with them. And don’t wait for them to complain. Offer choices up front.

I also urge you do spread a sense of donor-worship in your organization by doing things like these:


  • Everyone should reach out to donors regularly, just to thank them. Most of us only encounter cranky, disgruntled donors when they complain. We don’t see the delightful side of most typical donors.
  • Spread the stories of especially heroic donors. Not just the gratifyingly large gifts, but those who gave in notable and sacrificial ways.


Comments

2 responses to “5 ways to love your donors”

  1. 100% agree. I like to give myself 5 blank note cards every week. At the end of the week, if I haven’t sent them all out to donors, I’ve failed.

  2. 100% agree. I like to give myself 5 blank note cards every week. At the end of the week, if I haven’t sent them all out to donors, I’ve failed.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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