Here’s my column in this month’s FundRaising Success magazine, 6 Ways Your Boss Is Wrong.
Teaser: “Just as the medical profession figured out quite a few years ago that cutting a hole in your arm and letting you bleed isn’t a great way to combat illness, professional fundraisers are past the hunch-and-guess stage of our craft. Your boss wouldn’t want his doctor, his IT guy or his plumber to operate on hunches and guesses. It’s time he started relying on facts and knowledge from his fundraising professionals.”
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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