6 Ways Your Boss Is Wrong

Frs

Here’s my column in this month’s FundRaising Success magazine, 6 Ways Your Boss Is Wrong.

Teaser: “Just as the medical profession figured out quite a few years ago that cutting a hole in your arm and letting you bleed isn’t a great way to combat illness, professional fundraisers are past the hunch-and-guess stage of our craft. Your boss wouldn’t want his doctor, his IT guy or his plumber to operate on hunches and guesses. It’s time he started relying on facts and knowledge from his fundraising professionals.”


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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