How to get your online donation pages right

Raising money online is somewhat more difficult than falling off a log. Actually, it’s incredibly more difficult than falling off a log, which — I’m ashamed to note — I happen to know is pretty easy.

It’s just as demanding as raising money in any other medium, plus a few tricks of its own.

Here’s some help from the Nonprofit Tech 2.0 blog: 11 Donate Now Best Practices for Nonprofits.

Some of those best practices I can strongly vouch for:


  • Monitor Your Charity Ratings and Reviews
  • Make Your Donate Now Button Stand Out from Your Website’s Color Scheme
  • Keep Text and Graphics to a Bare Minimum on Your Donate Now Landing Page
  • Create Additional Pages for Other Ways to Give
  • Include Your Mailing Address on Your Donate Now Landing Page for Check Donations
  • Launch a Sustainer Program


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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