If they don’t care about you now, why will they care about you on Pinterest

Ouch!

Marketoonistpinterest

(See Marketoonist.)

Social media sites are not refuges for failing fundraising programs. If you’re failing in the mail or email, you won’t make it up in Facebook. And if you’re not getting any action now in Facebook, don’t think Pinterest will solve your problems.

If you aren’t successfully raising funds through email, postal mail, telephone, or any other medium, the problem is not likely the media. It’s what you’re doing with them. You are failing to connect your cause with people, and there never was and never will be a communications medium that solves that problem for you.


Comments

6 responses to “If they don’t care about you now, why will they care about you on Pinterest”

  1. Is that fact that Chrome won’t let me pin this part of the irony?

  2. Is that fact that Chrome won’t let me pin this part of the irony?

  3. Ashley: Not intentionally! But that’s pretty funny.

  4. Ashley: Not intentionally! But that’s pretty funny.

  5. I have already provided all the needed proof and told my entire story for people to know my cause. And yet, out of 300 people who has viewed my fundraising blog, only 5 made a donation. Now this post is really making me think even more deeper Jeff. 🙂

  6. I have already provided all the needed proof and told my entire story for people to know my cause. And yet, out of 300 people who has viewed my fundraising blog, only 5 made a donation. Now this post is really making me think even more deeper Jeff. 🙂

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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