How to build stronger online fundraising campaigns

Do your online campaigns fall flat? You might be missing something, such has the things outlined recently at Branded Out Loud blog: 12 Elements of a Great Online Fundraising Campaign. They include:


  • A concept that immediately makes donors feel good.
  • A great call to action.
  • Easy but profound ways for people to help.
  • Tools to help people spread the word about your campaign.
  • Success stories to showcase.
  • Tools to help people raise funds for you.

Pay especial attention to that second one, a great call to action. It’s the piece most often missed in online fundraising. (It’s often missing in fundraising of all media, in fact.)

You aren’t really fundraising until you’ve got a well-crafted fundraising offer: Something specific and compelling that your donor can do.


Comments

2 responses to “How to build stronger online fundraising campaigns”

  1. I don’t know if I got this right. In my fundraising, what I did was I told the entire story and the benefits and then I asked for the reader to donate. But I think I am missing the 3rd one since I only have two options in which people can donate. Is it safe if I’ll post in my blog my bank account details so that the donors can send in their donations there?

  2. I don’t know if I got this right. In my fundraising, what I did was I told the entire story and the benefits and then I asked for the reader to donate. But I think I am missing the 3rd one since I only have two options in which people can donate. Is it safe if I’ll post in my blog my bank account details so that the donors can send in their donations there?

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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