Do your online campaigns fall flat? You might be missing something, such has the things outlined recently at Branded Out Loud blog: 12 Elements of a Great Online Fundraising Campaign. They include:
- A concept that immediately makes donors feel good.
- A great call to action.
- Easy but profound ways for people to help.
- Tools to help people spread the word about your campaign.
- Success stories to showcase.
- Tools to help people raise funds for you.
Pay especial attention to that second one, a great call to action. It’s the piece most often missed in online fundraising. (It’s often missing in fundraising of all media, in fact.)
You aren’t really fundraising until you’ve got a well-crafted fundraising offer: Something specific and compelling that your donor can do.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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