If your brand is boring you, you’re doing something right

Think it’s time again to freshen up your brand? Think again. And while you’re thinking, read this post at Damn, I Wish I’d Thought of That: Great brands are boring. And by boring, it means consistent over time:

Resist the urge to change your marketing every month. Don’t change your look, theme, or logo because you’re bored.

Building a brand takes time and consistency. You need to build familiarity for years and years until everyone knows who you are and what you stand for.

Your brand marks are going to bore you to distraction long before most of your donors even start to notice them. The important thing to remember is this: Your marketing is not for the entertainment of you and your staff. It’s for your donors. And they’re not paying anywhere near as much attention as you are.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog