What goes wrong with your fundraising emails

Here’s a helpful presentation: 7 reasons why your subscribers don’t respond to your email campaigns.


  1. They didn’t receive it.
  2. They don’t know you.
  3. They don’t see why they should open it.
  4. They don’t see what’s in it for them.
  5. They don’t know what to do next.
  6. The landing page is not optimized for conversion.
  7. The offer is not relevant.

There’s a lot of detail under each of those things, but fixing it all can really revolutionize your online fundraising.


Comments

6 responses to “What goes wrong with your fundraising emails”

  1. One more for you: They weren’t thanked for the last online donation they gave. Or they were poorly thanked.

  2. One more for you: They weren’t thanked for the last online donation they gave. Or they were poorly thanked.

  3. You can add the following to your list if you like:
    8. There is no landing page… they got dumped into the main website.
    9. The email was not personalized.
    10. The images cause the email to download so slowly that the recipient just hits delete.

  4. You can add the following to your list if you like:
    8. There is no landing page… they got dumped into the main website.
    9. The email was not personalized.
    10. The images cause the email to download so slowly that the recipient just hits delete.

  5. Hi Jeff,
    Thanks for this post.
    I am actually raising funds for the hospitalization of my grandmother. I have sent emails to many people and shared my cause through social media. However, I CAN’T motivate them to donate. I fact out of 150 who viewed my fundraising blog, only 4 of them donated. But I will try your tips and continue to send emails.
    Please feel free to view my fundraising blog. Donate and share my link. Thanks.

  6. Hi Jeff,
    Thanks for this post.
    I am actually raising funds for the hospitalization of my grandmother. I have sent emails to many people and shared my cause through social media. However, I CAN’T motivate them to donate. I fact out of 150 who viewed my fundraising blog, only 4 of them donated. But I will try your tips and continue to send emails.
    Please feel free to view my fundraising blog. Donate and share my link. Thanks.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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