Future Fundraising Now

What you need to fix right now in your fundraising program

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by

Jeff Brooks
in

Here’s a little fundraising diagnostic from the Oneicity blog: 5 signs your fundraising is in trouble:


  1. You mail all your donors in every impact.
  2. You aren’t connecting your online giving with your offline strategies.
  3. You don’t make it really, really easy for your donors to give online.
  4. Your donor acquisition strategies look different than your cultivation strategies.
  5. You’re not wrestling with ROI.

Let me emphasize #2: When your website is disjointed with your offline fundraising, you are hurting your results. The time for separate silos for online and offline fundraising is over.

    Comments

    2 responses to “What you need to fix right now in your fundraising program”

    1. Eden Avatar
      Eden

      Just recently, in connection with my cause, we held a garage sale. I am really missing #3 and I don’t know if it is safe if I will provide my bank account details. I have donors requesting me to post such details because they don’t have a paypal or CC.
      Please help me with this.

    2. Eden Avatar
      Eden

      Just recently, in connection with my cause, we held a garage sale. I am really missing #3 and I don’t know if it is safe if I will provide my bank account details. I have donors requesting me to post such details because they don’t have a paypal or CC.
      Please help me with this.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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    The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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    About the blogger

    Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.