20 mistakes that drive away donations

At Copyblogger, a long and useful list of 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales. These are for commercial marketing, but almost all of them apply to fundraising:

Beginner mistakes:


  • No Call to Action
  • Below the Fold
  • Not Authoritative
  • Not Specific
  • Too Much Self Proclaimed Hype
  • Multiple Calls to Action
  • Puny Call to Action

Intermediate mistakes


  • No Social Proof
  • No Benefit to Signing Up
  • Too Risky
  • No Urgency
  • Colors Blend In
  • No Credibility
  • Loaded with Jargon

Advanced mistakes


  • Wrong Offer
  • Undefined Sales Funnel
  • No Empathy
  • No Tangible Benefit
  • No A/B Testing
  • Never Studied Copywriting


Comments

2 responses to “20 mistakes that drive away donations”

  1. …And the number 1 mistake that drives away donations….. mailing or emailing to the wrong prospects or donors in your campaign.

  2. …And the number 1 mistake that drives away donations….. mailing or emailing to the wrong prospects or donors in your campaign.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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