How to illuminate your fundraising

A wonderful post at the BlueFrog Creative blog looks at what we can learn from medieval illuminated manuscripts, specifically those on exhibition at the British Library: Today I’m hoping to offer illumination.

The main thing: Like the creators of the manuscripts, show your donors they are the most important people in your world, doing things like these:


  • Show them an appeal that is for them and them alone.
  • Let them see themselves in the appeal that you send them.
  • Put them at the centre of the action that is taking place.
  • Illuminate — ‘light up’ — your appeal.

(And check out the exhibition, online or in person. It’s stunning.)

Royal-alexander-lge


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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