How to turn website visitors into online donors

If you’re like most of us, your website gets a shocking number of visitors who never sign up for anything, never take action, never give donations.

They just show up (who knows why?) and then leave.

Here’s a simple, look at this problem from the KISSmetrics blog: What The Highest Converting Websites Do Differently.

Conversions — people converting from visitors to action-takers — are what you want. And here are what the smart kids do to get them:


  1. They Make Their Unique Value Proposition(s) Clear
  2. They Test Their Calls-to-Actions
  3. They Test Their Headlines
  4. They Tend To Have Short Forms


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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