Almost everything you need to write better

Here’s a possibly exhaustive list, at Copyblogger, of 48 Elements of Persuasive Written Content:


  1. Anxiety
  2. Authenticity
  3. Authority
  4. Boxes
  5. Breaks
  6. Bullet Points
  7. Buttons
  8. Catch Phrases
  9. Catchy Headlines
  10. Color
  11. Commas
  12. Common Language
  13. Contractions
  14. Dashes
  15. Depth
  16. Email Addresses
  17. Emotional Response
  18. Extras
  19. Eyes
  20. Facts
  21. Fluency
  22. Guarantee
  23. Images
  24. Instructions
  25. Locality
  26. Logic
  27. Meat
  28. Opinions
  29. Paragraphs
  30. Periods
  31. Phone Numbers
  32. Phrasing
  33. Polish
  34. Post Scripts
  35. Presence
  36. Questions
  37. Quotes
  38. Rationale
  39. Seals and Stamps
  40. Short Introduction
  41. Short Sentences
  42. Signature
  43. Social Connections
  44. Spacing
  45. Testimonials
  46. Texture
  47. Tone
  48. Voice

Go see the post for detail on each of these things. It’ll help you write better.


Comments

2 responses to “Almost everything you need to write better”

  1. Is the title a witty joke?

  2. Is the title a witty joke?

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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