If you’re looking for quick, easy, and cheap improvements to your direct mail packages, check out this post at the Direct Creative Blog: 12 fast direct mail tests for cheapskates.
- Change your outer envelope.
- Test a new letter.
- Remove your brochure.
- Include a stand-alone reply form.
- Insert a lift note.
- Strengthen your offer.
- Offer something free.
- Add a time limit.
- Highlight your guarantee.
- Build a package around your self-mailer.
- Mail your print ad.
- Try the two-step.
Think of them as cheap tests. Or just as good ideas.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.