Email design mistakes that hurt response

Here’s some helpful info for emailers from the Constant Contact Email Marketing blog: 7 Design Mistakes That Make Readers Trash Your Emails. Some of the mistakes:


  • Hard-to-read fonts
  • Color catastrophes
  • Muddled information
  • Awful images
  • Too frequent makeovers


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2 responses to “Email design mistakes that hurt response”

  1. Email marketing is one of the most powerful and effective forms of marketing today. Email campaigns can be quickly deployed, offers measurable results, allows one-to-one communication and personalization and delivers a very high return on investment relative to other marketing options.

  2. Email marketing is one of the most powerful and effective forms of marketing today. Email campaigns can be quickly deployed, offers measurable results, allows one-to-one communication and personalization and delivers a very high return on investment relative to other marketing options.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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