How to create ideas that make a difference

Some of my coolest ideas have little chance of making a difference in the world. Because they’re complicated. I understand them, but nobody else does.

MarketingProfs Daily Fix Blog points out the difficulty of this situation at Want Your Idea to Be Loved? Keep It Simple:

A great idea is only great when others can understand it and easily act on it. The best ideas are similar to magic; they are amazing yet easily understood on the surface. In a time of an overwhelming abundance of information, data, and options, the more efficiently you can explain your strategy, the better it most likely is.

If your idea is still complicated, it’s not finished.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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