Real-world fundraising design is aimed at deteriorating eyes

From the Engage:Boomers blog, some reality checks on what’s happening on the eyes of aging Boomers: The Eyes Have It.

This isn’t a unique Boomer problem. It happens to everyone, eventually. With age, our eyes not only lose acuity, but also become less sensitive to cool and light colors. Here are some design things smart fundraisers who want their donors to be able to read their material should be doing:


  • Use 16- to 18-point text.
  • Avoid the use of all upper-case text.
  • Use short lines and indent paragraphs.
  • Avoid reverse type.
  • Use bright colors such as red, orange, and yellow.
  • Don’t mix font types and styles on a single page.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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