The case of the empty mission statement

The following “mission statement” is not a parody. It is real:

The [XYZ Nonprofit Organization] creates, connects and collaborates to raise awareness and inspire change in the areas of well-being, preserving cultures and empowering children in mind, body and spirit. [XYZ Nonprofit Organization] designs forums, partners with existing organizations and brings together experts to define solutions and implement action.

You can find it at Getting Attention: The 74% Percent: Is Your Mission Statement Ready for Prime Time? Where the point is that mission statement should be reserved for your internal audiences only: Staff, board members, volunteers, consultants, and others who need to have a clear understanding what your organization is about.

But gosh. A mission statement like that one isn’t going to help anyone think clearly, insiders or out. It’s a disaster of empty committee-speak. If this were the only one like it, it would hardly be worth mentioning. But there are more. You’ve seen them too.

If your mission statement reads like that, you’re in trouble. Chances are, everything people write (and think) for your organization are similarly sloppy.

Get professional help.