More evidence that your donors are moving online, this from the Pew Internet Project: Older adults and internet use. Key findings:
- 53% of Americans age 65 and older use the internet or email
- But of those 76 and older, internet adoption is only 34%
It’s likely your 65-and-up donors are even more online than these figures show. Donors as a group index high for income, education, and technology use. If anyone is telling you there’s no need to pay attention to your website’s ability to process gifts or your ability to email your supporters, they’re more wrong about that every day.
Thanks to Clairification for the tip.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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