More older donors are online every day

More evidence that your donors are moving online, this from the Pew Internet Project: Older adults and internet use. Key findings:


  • 53% of Americans age 65 and older use the internet or email
  • But of those 76 and older, internet adoption is only 34%

It’s likely your 65-and-up donors are even more online than these figures show. Donors as a group index high for income, education, and technology use. If anyone is telling you there’s no need to pay attention to your website’s ability to process gifts or your ability to email your supporters, they’re more wrong about that every day.

Thanks to Clairification for the tip.


Comments

2 responses to “More older donors are online every day”

  1. Thanks for the reminder Jeff, and for all your great thought-provoking posts!
    Your readers may be interested in this infographic showing the increase in senior use of Facebook. http://media-cache-http://www.allassistedlivinghomes.com/infographics/senior-citizens-and-facebook.html
    This is not a trend that will reverse itself. Yup, we’re stuck with technology in the same way that the printing press stuck folks with books. Who’d ‘a thunk?
    –Claire (aka Clairification) 😉

  2. Thanks for the reminder Jeff, and for all your great thought-provoking posts!
    Your readers may be interested in this infographic showing the increase in senior use of Facebook. http://media-cache-http://www.allassistedlivinghomes.com/infographics/senior-citizens-and-facebook.html
    This is not a trend that will reverse itself. Yup, we’re stuck with technology in the same way that the printing press stuck folks with books. Who’d ‘a thunk?
    –Claire (aka Clairification) 😉

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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