Month: August 2012

  • How to thank donors, and measure the impact of your thanking

    Fundraisers are smart about asking. We test it all the time. We try big ideas and small tweaks. We fine-tune our audiences What we don’t understand as well is thanking those donors we find and move to action. We know from our personal lives how important follow-up is. What you do after the gift or…

  • Boring tips for a great website

    From John Haydon’s blog, Ten Ways To Make Your Nonprofit Website Simply Awesome: Professional Design Intuitive Navigation Fewer Choices Good Redirects Consistent Page Layouts Pictures of People Mobile Versions Answers to Common Questions Strong SEO Sharable Content Note that few of these things are all that sexy. Just good-old getting stuff right. Probably the most…

  • The mystery of the unopened fundraising appeals

    One of the most amazing things about Uncle Maynard’s Treasure Trove of Direct Mail Knowledge is that nearly every piece in it has been opened. Uncle Maynard takes his philanthropic duty very seriously. Despite the fact that he gets a big pile of requests for funds in the mail every day, he opens and considers…

  • What fundraising is really about

    From the Fundraising Collective blog, great insight at I want doesn’t get… a four year old talks fundraising: … fundraising is about relationship building. It’s about having a coffee with someone and having a chat. It’s about finding out what they care about in the world and asking them what they would like to change…

  • Subject lines that bring home the bacon

    From Constant Contact Email Marketing blog, 15 Truths You Must Know To Create Almost Perfect Subject Lines. Here are the truths that best apply to fundraising: People won’t act unless told to do so People are skeptical of most emails People do NOT like to have their time wasted People are more likely to act…

  • Don’t hide the rough stuff from your donors

    A lot of fundraisers make a huge mistake that they think is a favor to their donors: They soft-pedal and tone down the scope and depth of the need they exist to meet. They’re afraid it’s too harsh. Too painful. Too likely to discourage donors. In the case of poverty-fighting organizations, the dominant images are…

  • Easy ways to improve email fundraising

    Email marketers are a good source of handy information for us fundraisers. They’re always testing and studying with their huge email files. That’s where this post, 5 New Email Marketing Tips Based on Recent Studies, from Totally Uncorked on Marketing gets some handy new tidbits: Send your e-mail marketing at the beginning of the week…

  • Fix that fundraising landing page!

    The landing page is often where online fundraising goes to die. You need to pay a lot of attention to getting that page right, and you might be surprised what “right” is. Here’s a start, from the KISSmetrics blog: 50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages. Here are some of those…

  • Don’t believe everything you read in fundraising blogs

    I recently read a blog post headlined roughly Why you should never rent a mailing list. (I’m purposely paraphrasing here; I’m also not going to link to it because that wouldn’t be nice. If you want to find this particular blog and its post, you’re going to have to do some digging.) The content of…

  • Organization finds a Donor of the Year

    Here’s something cool from Uncle Maynard’s Treasure Trove of Direct Mail Knowledge. Check out this large carrier envelope (it measures 11 x 6 inches): It’s from Help Hospitalized Veterans (HHV). Most of the package is dedicated to a sweepstakes, a fundraising tactic I don’t approve of and never recommend. But if I were wearing a…