What fundraising is really about

From the Fundraising Collective blog, great insight at I want doesn’t get… a four year old talks fundraising:

… fundraising is about relationship building. It’s about having a coffee with someone and having a chat. It’s about finding out what they care about in the world and asking them what they would like to change or have an impact on. And then it’s about discussing whether your organisation can help them to do that.

In the general fundraising world, we don’t have the luxury of chatting and caffeine.

But it’s the same thing. Fundraising is about showing donors that our work fits in with their mission.

They aren’t supporting us; we are supporting them.

You raise money by talking about their goals and dreams and beliefs. Not by persuading them you are wonderful and deserving of their money.


Comments

4 responses to “What fundraising is really about”

  1. Glad you liked the post Jeff – and glad you agree too! Thanks for mentioning The Fundraising Collective 🙂

  2. Glad you liked the post Jeff – and glad you agree too! Thanks for mentioning The Fundraising Collective 🙂

  3. This is great. Thanks for sharing! Brought a smile to my morning.

  4. This is great. Thanks for sharing! Brought a smile to my morning.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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