Beware of graffiti fundraising

Graffiti
Why are most graffiti illegible?

Actually, they aren’t — to their primary audience. That audience is not you. You have nothing to do with the message.

Graffiti are about the people who write them. It’s a proclamation: I was here. You and I don’t care that this particular young vandal was there. And Young Vandal doesn’t care that we don’t care. It’s just for him, his buddies, and their rivals.

Sadly, a lot of fundraising is like that. It’s all about the people who created it. It makes no attempt to connect with or communicate with others. It’s a product of self-expression, not an attempt to connect.

It’s the kind of fundraising that’s chained to super-prescriptive brand guidelines that are focused on the greatness of the organization. Or that tries to “educate” donors into a proper understanding of the cause before they give. It’s just an elaborate form of I am here.

Problem is, fundraising is supposed to motivate responses. When it’s self-focused Graffiti Fundraising, it’s just a waste of money. And time. And your donors’ good will.

Don’t do Graffiti Fundraising that merely proclaims your existence and awesomeness. Talk to your donors about their opportunity to change the world.


Comments

Leave a Reply

What this blog is about

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Blog policies

Subscribe

Get new posts by email:

About the blogger

Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


Archives

Blogroll

Categories


Search the blog

The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

Recent Comments

About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

Blog Roll

someone’s blog