How to fix your low-action landing page

You’re managing to get people to your landing page, but they just aren’t following through by giving. Here’s some help from the Duct Tape Marketing blog: How To Create A High Converting Landing Page.

It’s aimed at commercial landing pages, but it’s still good advice:


  • Unique value proposition in a concise headline
  • Image/video showing context of use
  • Core benefit statement(s)
  • A strong call to action
  • Trust elements
  • Post-conversion socializing


Comments

2 responses to “How to fix your low-action landing page”

  1. You are right about images and video. These are more effective than anything else. In fact the right images will be powerful enough to remain with the visitors long after they are gone.
    If they want to give but cannot do so at that time, the image is what will remind them to return. Today’s visitors are more web savvy. They browse the internet from their computers and phones. This has made them become accustomed to getting the information they need quickly and non profits must cater to that.

  2. You are right about images and video. These are more effective than anything else. In fact the right images will be powerful enough to remain with the visitors long after they are gone.
    If they want to give but cannot do so at that time, the image is what will remind them to return. Today’s visitors are more web savvy. They browse the internet from their computers and phones. This has made them become accustomed to getting the information they need quickly and non profits must cater to that.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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