Scary reasons fundraising appeals don’t work

Here’s a straightforward look at some of the things that often go wrong in fundraising, at the Fundraising Trend Spotter blog: What are the barriers to successful fundraising appeals?

Here are the common errors of poor-performing appeals:


  • They fail to respond to the readers’ unspoken questions.
  • They lack of clarity about what they are asking the reader to do.
  • They lack cohesiveness.
  • They lack authenticity.
  • They’re difficult for the donor to respond.
  • They have un-engaging copy.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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