Month: December 2012

  • 5 words that will improve your fundraising copy

    Some things are simple. Here’s a short list from Copyblogger of The 5 Most Persuasive Words in the English Language: You Free Because Instantly New You can use these words in fundraising. They work.

  • A way to put social media to work in fundraising

    by guest blogger Andrew Rogers Effective fundraising through social media tools like Twitter and Facebook is an elusive goal. It’s possible to be tempted by exceptional cases (disaster relief, celebrity-endorsed campaigns by big-name charities), into believing “social” is all you need. But exceptions are exactly that. For most organizations, social media is part of a…

  • Fundraising with authenticity

    A meteor screamed out of space and slammed into Earth at 150,000 miles per hour. It left a flaming debris field in northern Argentina two miles wide and 12 miles long, with 26 distinct craters. This was 4,200 years ago. I’m thinking about that long-ago disaster this Christmas season because I have some fairly geeky…

  • Book review: Story Wars

    Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future by Jonah Sachs You can’t read more than a few paragraphs about fundraising practice without being told that telling stories is the key to success. (my book, for example, has a chapter about this.) Yes, you’re going to…

  • Telemarketing: one of the horsemen of the apocalypse, or a useful fundraising tool?

    Does someone in your organization have an inflexible belief that telemarketing is the root of all evil? You aren’t alone, and it’s probably costing you a lot of revenue. A take on the good side of telemarketing at the Hilborn blog: Ignore the naysayers; telephone canvassing works. Yes, it turns out that you can survive…

  • Do you study donors, or do you expect donors to study you?

    Good post from The Far Edge of Promise: Principles Before Practice. Among those principles: Understanding your constituents is more important than them understanding you and your institution. When we hold a general view that our work is … to better understand our donors and future donors, we have the beginning framework of how we should…

  • Will social media help you if you’re failing in traditional media?

    If your organization is bad at direct mail fundraising, you are in a tough spot, as you probably know. But it’s worse than you might have thought, because you don’t have a lot of options. If you’re bad at direct mail, don’t think you’ll find a refuge from your shortcomings by focusing on social media…

  • A fundraising ad that almost got it right

    Here’s an ad for Save the Children UK that almost got it right: Or watch it here on YouTube. It aired on television. What this video does right: Focus on real children. It doesn’t play the abstract symbol game, but shows the children in need that they’re hoping to motivate donors to help. (It’s sad…

  • Hey! Obama email fundraising reveals secrets to success

    There’s a quick, interesting look behind the curtain at the Obama Campaign emails at Bloomberg Businessweek: The Science Behind Those Obama Campaign E-Mails. With a mailing universe of tens of millions, a mailing schedule that ran to several emails per day toward the end of the campaign, and a narrow, urgent window of opportunity for…

  • How to write fundraising copy everybody reads

    You’ve heard that people don’t read any more? Does that mean you can just write sloppy old copy or let your board president have his way with your fundraising copy? Not at all. When people say “nobody reads copy,” they’re talking about the gray acres of carelessly written copy that dominates everyone’s lives. That’s what…