How to write fundraising copy everybody reads

You’ve heard that people don’t read any more?

Does that mean you can just write sloppy old copy or let your board president have his way with your fundraising copy?

Not at all.

When people say “nobody reads copy,” they’re talking about the gray acres of carelessly written copy that dominates everyone’s lives. That’s what people try not to read.

People do read the copy they want to read.

And if you write your copy well, yours can be in the small category of things people do read.

That’s the lesson at the Grizzard blog post, No one’s going to read this anyway. It has these ways to make people read your copy:


  • Get their attention.
  • Keep your sentences short.
  • Break rules.
  • Use small, easy-to-understand words.
  • Provide a strong call to action.

Most of all, write about your audience, not about yourself. Then they’ll read every word.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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