Stupidly hypnotized by the need to win an award

Stupid ads

Award bait.

That’s about all you need to know about this boring and self-indulgent video for Fundação São Francisco de Assis, a Portuguese animal-aid charity.

I don’t really recommend watching it. The music is mind-numbingly annoying and the images don’t really make sense. I think it’s some form of medieval pantomime approach to dog rescue. And it’s nearly five minutes — a very long five minutes that will have you thinking about your own mortality and the preciousness of every moment that shouldn’t be spent on weird, self-indulgent dreck like this.

Sorry about that. Here it is:

Or watch it here in Vimeo.

The main clue that this is award bait and not a serious attempt to connect with donors is that it’s in English. Why would a Portuguese charity use English? Well, awards committees are overwhelmingly English-speaking.

When you don’t really care about getting real donors to take real action, you can do stuff like this.

If your cause is in need of funds, though, let the award-hungry agencies figure out some other way to create the stuff they and their friends on the panels like.

Thanks to Osocio for the tip.

More Stupid Nonprofit Ads.


Comments

4 responses to “Stupidly hypnotized by the need to win an award”

  1. Ummm… I got 2 minutes in and my hand involuntarily moved to close the window. What was that?

  2. Ummm… I got 2 minutes in and my hand involuntarily moved to close the window. What was that?

  3. Wow! You’re right. That was unbelievably bad. If anything, it should help the rest of us feel great about our work in comparison.

  4. Wow! You’re right. That was unbelievably bad. If anything, it should help the rest of us feel great about our work in comparison.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.