7 heavenly virtues of fundraising

Yesterday, we looked at the 7 Deadly Sins of Fundraising. Today we’ll look at their antidotes, the 7 Heavenly Virtues of Fundraising.


  1. Chastity. You aren’t cruising for cooler, younger, sexier donors. You love the donors you have and faithfully cultivate them.
  2. Temperance You aren’t seeking the thrill of the latest exciting new technology or social media phenom. You do the things that work and soberly research and test promising new things.
  3. Charity. You realize fundraising is a two-way thing, and you give back to donors — connection, affirmation, social proof, and information about what her gifts accomplish.
  4. Diligence. You have your eyes open, paying attention not only to the short-term results, but to what’s happening to your donor file. You know you can lose it all while everything looks hunky-dory — if you don’t watch the numbers.
  5. Patience. You realize that fundraising is a process of finding the right donors and cultivating the relationship over time
  6. Kindness. You treat donors the way you’d want to be treated. You let fund things that excite them. You put them in control of your communications. You receipt promptly and accurately.
  7. Humility. Your fundraising is about donors, not bragging about your organization.


Comments

2 responses to “7 heavenly virtues of fundraising”

  1. tom ahern Avatar

    Brilliant, Jeff. I’ll be quoting this often. Thank you. Missed you in Seattle.

  2. tom ahern Avatar

    Brilliant, Jeff. I’ll be quoting this often. Thank you. Missed you in Seattle.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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