7 heavenly virtues of fundraising

Yesterday, we looked at the 7 Deadly Sins of Fundraising. Today we’ll look at their antidotes, the 7 Heavenly Virtues of Fundraising.

1. Chastity. You aren’t cruising for cooler, younger, sexier donors. You love the donors you have and faithfully cultivate them.
2. Temperance You aren’t seeking the thrill of the latest exciting new technology or social media phenom. You do the things that work and soberly research and test promising new things.
3. Charity. You realize fundraising is a two-way thing, and you give back to donors — connection, affirmation, social proof, and information about what her gifts accomplish.
4. Diligence. You have your eyes open, paying attention not only to the short-term results, but to what’s happening to your donor file. You know you can lose it all while everything looks hunky-dory — if you don’t watch the numbers.
5. Patience. You realize that fundraising is a process of finding the right donors and cultivating the relationship over time
6. Kindness. You treat donors the way you’d want to be treated. You let fund things that excite them. You put them in control of your communications. You receipt promptly and accurately.
7. Humility. Your fundraising is about donors, not bragging about your organization.