Month: January 2013

  • 7 heavenly virtues of fundraising

    Yesterday, we looked at the 7 Deadly Sins of Fundraising. Today we’ll look at their antidotes, the 7 Heavenly Virtues of Fundraising. Chastity. You aren’t cruising for cooler, younger, sexier donors. You love the donors you have and faithfully cultivate them. Temperance You aren’t seeking the thrill of the latest exciting new technology or social…

  • The 7 deadly sins of fundraising

    Be vigilant against these sins, because they can drag your fundraising program down to a terrifying hell of non-response. Lust. You don’t want a relationship with your donors. You just lust after their money. You always try to leap past the relational stuff and get that gift. This, of course, usually leads to weak, temporary,…

  • How you might be mistreating your online donors

    Is your online giving process like this? (Or watch it here on YouTube. Don’t flinch. Watch it carefully. There’s a good chance you’re putting donors (or would-be donors) through this kind of thing. If this is at all like what you’re putting out there, you need to fire the people who are making it that…

  • Acknowledging is not thanking

    by guest blogger Andrew Rogers “Gift acknowledgement” is one of my least-favorite direct marketing terms. Erica Mills over at the Claxon Marketing blog might feel the same way, because she points out the vital truth that there is a big, big difference between an acknowledgement and a thank-you (Bye bye boring thank you letters). Sure,…

  • Fundraising that works does one thing well

    Did You Make Them Feel Good? That’s the main question to ask about your fundraising, as posed by The Agitator. Did you make it about the donor? Did you make it clear that sending a gift would enrich and empower them? Fundraising that doesn’t do well, usually fails because it’s not about the donor: ……

  • What fundraising is really all about

    Writing recently at the Hilborn blog (Successful direct mail for smaller charities), Super Excellent Fundraiser Guy Tom Ahern went well beyond the subject of small-charity fundraising to what fundraising is really about: When I make a gift to a charity, it’s not all that much about the charity. It’s really more about me. It’s about…

  • The power of giving your donors choices

    Here’s a brilliant piece from the Coalition to Salute America’s Heroes (an organization that unfortunately has a 0-star rating from Charity Navigator). The reply device gives the donor two choices — but both choices involve sending a gift: Background: The letter details how the organization went ahead and gave Christmas gifts to wounded vets, even…

  • Things worth testing in your email campaigns

    Testing subject lines in your email campaigns is one of the smartest ways to improve response. Here are a bunch of testing ideas from The Emma Blog: 12 subject line split testing ideas. See how these might work in your emails: Length Special characters (those little icons of hearts, smiley faces and other shapes) Specificity…

  • Why your donors don’t get it

    Do you sometimes wonder why your donors don’t get it? You try and try to show them how important and transformative your cause is — but response is low, donors are lapsing away, and you can’t seem to break free from the recession… Why don’t they get it? What can you do to make them…

  • How to get more donations

    Here are some ways to improve your prospects this year, from John Haydon’s blog: Seven Ways to Increase Your Nonprofit’s Donations in 2013… Say Thanks Give Your Supporters Better Tools Plug up the Holes in Your Website Make Your Supporters’ Agendas Your Agenda Constantly Report Outcomes Develop One Cause Marketing Partnership Don’t Shoot for Perfect…