If you aren’t seeing big growth in online donations, it’s probably your own fault. Donors are going online, including a curious but very widespread practice of responding online to offline messages.
One of the most serious roadblocks to online revenue are poor-performing landing pages. Here’s some help on that front from Fired-Up Fundraising: Create a Donation Page that Rocks!
- Try it out yourself.
- Change the title of the page. (Make it a call to action.)
- Put a heart-touching picture on the page.
- Make the donate button larger with larger font.
- Tweak your monthly donation button.
- Create special donation landing pages.
- Suggest dollar amounts for specific projects.
- Don’t offer too many choices.
- Don’t add links to other pages.
- Go all out to thank your online donors.
To which I’d add: Remember, your online and offline messages are no longer two separate worlds. Get them in line with each other — look, feel, language, offer. Or you will lose a lot of that rich cross-channel giving that increases every day!
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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