Month: January 2013

  • Only one thing you need to know about fundraising

    Here’s one of those blog posts, from Queer Ideas, where the title is almost all you need to know: Write a soap opera, not a news story. There’s more to the post than that, and I hope you’ll read it. But really, that headline describes what’s wrong with most ineffective fundraising: It’s written as news.…

  • Does your fundraising lean left or right?

    by guest blogger George Crankovic Fundraisers look at donors’ age, income, religious beliefs, past giving, and so on, to craft appeals. Now there’s one more element to add to the list, and this one could trump them all. It’s your donors’ political leanings. Whether a donor is liberal or conservative will influence how she reacts…

  • Precisely not how to figure out young-donor fundraising

    Don’t you wish donors could just tell us exactly how to reach them and motivate them to give? What they take seriously and what they ignore? What images touch their hearts? What offers quicken their compassion? What colors make them feel like saying yes? Then we’d just do those things and get astounding response all…

  • How to tell good fundraising design from bad

    Good fundraising design (the kind that motivates the most giving) is typically corny, old-fashioned, and not terribly pretty. I say that with confidence because I’ve seen it again and again, for years and years. I’m comfortable spreading this word, because I know anyone who takes my advice on this will be happy with their results.…

  • Get your donation page right

    If you aren’t seeing big growth in online donations, it’s probably your own fault. Donors are going online, including a curious but very widespread practice of responding online to offline messages. One of the most serious roadblocks to online revenue are poor-performing landing pages. Here’s some help on that front from Fired-Up Fundraising: Create a…

  • Don’t step off the fundraising cliff

    The recent apocalypse fad and foolishness in Congress prompts some fundraisers to ask, Are We Approaching the Fundraising Cliff?, also asked at npEngage. The short answer is no… Did people give more to the presidential campaigns and less to nonprofits? No. Are people giving less because of possible changes to charitable tax deductions? No. Are…

  • A better way to build a brand

    Does this Marketoonist cartoon on brand guidelines seem familiar? So often the idea of “brand” is that it’s created by following inflexible guidelines, enforced by “brand police.” Depending on the level of detail of the brand guidelines and the inflexibility of the brand police who enforce them, you can never be more urgent, more happy,…

  • Post Sandy drop in giving? Not if you’ve been doing your job

    Did Sandy flood out your year-end fundraising? The Wall Street Journal thinks is may have, based on a tiny number of interviews: Nonprofits Fear Donors Have Post-Sandy ‘Ask’ Fatigue. Yes, it’s that old myth, “donor fatigue” — this time covering for inept year-end fundraising strategies everywhere: Donors poured $219 million into Sandy relief efforts in…

  • This stupid ad will work when pigs have wings

    I know it seems unlikely, but I can’t help but wonder if this glorious piece of stupidity is a conspiracy of the Australian meat industry. Why would the meat industry create a video (for airing in cinemas and on television) for Animals Australia a pro-animal organization that’s campaigning against factory farming and the cruelty it…

  • Science: Reading a story is like living it

    by guest blogger Andrew Rogers Popular website Lifehacker has published a piece that provides good encouragement and support for effective fundraising (The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains). It all comes down to the way our brains are wired. Widrich writes: It’s in fact quite…