Testing subject lines in your email campaigns is one of the smartest ways to improve response. Here are a bunch of testing ideas from The Emma Blog: 12 subject line split testing ideas. See how these might work in your emails:
- Length
- Special characters (those little icons of hearts, smiley faces and other shapes)
- Specificity
- Personalization
- Sender name
- Exclamation points (
- Discount-speak
- A Question
- Relevancy (you might do well with a subject line that’s not relevant!)
- Urgency
- Capitalization
- Gratitude
Some of these things may be techniques you’ve heard you should never use. The thing about online fundraising is this: the rules change. What might have been true a few years (or months) ago might be promising test hypotheses now.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
Leave a Reply
You must be logged in to post a comment.