Why your donors don’t get it

Do you sometimes wonder why your donors don’t get it?

You try and try to show them how important and transformative your cause is — but response is low, donors are lapsing away, and you can’t seem to break free from the recession…

Why don’t they get it? What can you do to make them see?

Maybe it’s you who doesn’t get it.

Maybe you’ve been speaking to yourself and not to them. Maybe you’re trying to persuade yourself, not them.

Fundraising is not about showing your greatness and hoping they’ll agree and climb aboard your bandwagon. It’s about showing how you belong on their bandwagon.

You can’t change the way other people think. But you can change the way you communicate.


Comments

2 responses to “Why your donors don’t get it”

  1. Charlie Hulme Avatar
    Charlie Hulme

    True – classic not for profit narcissim; putting the organzation before the cause and wondering why people aren’t listening. People give to start or stop something – they care about making something happen. We need to show them we’re the ones they can turn to when they want to invest in their beliefs.

  2. Charlie Hulme Avatar
    Charlie Hulme

    True – classic not for profit narcissim; putting the organzation before the cause and wondering why people aren’t listening. People give to start or stop something – they care about making something happen. We need to show them we’re the ones they can turn to when they want to invest in their beliefs.

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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