In a recent MondayMorningMemo, Roy Williams one of the real secrets to success. Something Better Than Creativity:
The secret of guaranteed success is to import a tested and reliable methodology into a business category where it has never been used. Repurpose the proven. They’ll call you a brilliant creative innovator. You might even be able to patent your breakthrough.
Watch what works outside of fundraising. Or even what’s working in fundraising categories other than your own. There are golden ideas hiding there, ready for whoever finds them and puts them to use.
Jeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.
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