Bring your donors to life with a great newsletter

If you produce a newsletter and it’s not bringing in revenue, you need to see this video at Movie Mondays for Fundraising Professionals.

It features my podcast partner Steven Screen, recounting what he did to a nonprofit donor newsletter to increase its revenue from $500 to $35,000:

3 simple changes to a newsletter that caused donations to skyrocket

Here’s how you do it:


  • Write for one person — don’t address a large audience.
  • Make it about the wonderful things that have happened because of the donor.
  • Design for skimming.

Believe me, it works.


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2 responses to “Bring your donors to life with a great newsletter”

  1. This sounds great- sign me up

  2. This sounds great- sign me up

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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About the blogger

Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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