Fundraising creates meaning in donors’ lives

Here’s a great reminder of what we’re doing as fundraisers, from the FundraisingCoach: The Art of Fundraising:

… most people are stuck working … [at jobs] they don’t love. Doing things totally unrelated to their values. As fundraisers, we get to re-introduce them to what makes them human. We are like archaeologists. We get to dig down and uncover a person’s core values. We help them brush off the dirt and sweep away the cobwebs.

It’s wonderful to see people reconnect with their core values! But we do even more. We get to connect them with something wired even deeper into us as human beings. We get to reconnect them with generosity. We show them areas where their core values line up with our nonprofit’s values. And we ask them to invest in them.

When donors realize they can invest in their core values through our nonprofit, their eyes light up! All of a sudden their … hours of work take on a whole new meaning.

Here’s the full presentation (it’s very short):

Or see it here on YouTube


Comments

4 responses to “Fundraising creates meaning in donors’ lives”

  1. Tom Ahern Avatar

    That was heartbreakingly right on, Marc (and Jeff). Nailed it. Your words went immediately into my show, with credit.

  2. Tom Ahern Avatar

    That was heartbreakingly right on, Marc (and Jeff). Nailed it. Your words went immediately into my show, with credit.

  3. Thanks Tim & Jeff! This is why I absolutely LOVE fundraising!

  4. Thanks Tim & Jeff! This is why I absolutely LOVE fundraising!

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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff BrooksJeff Brooks has been serving the nonprofit community for more than 35 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.


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The future of fundraising is not about social media, online video, or SEM. It’s not about any technology, medium, or technique. It’s about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It’s already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you’ll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com.

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